This past Saturday I stopped by Sweet Traditions bakery in Wake Forest for their Grand Opening. In addition to the festivities, Sweet Traditions unveiled two new loyalty programs.
The Wheels and Mortar series will focus on trucks that have a brick-and-mortar presence. As trucks develop new strategies that incorporate buildings in addition to their mobile locations, this series will focus on those more permanent/less-mobile strategies. This segment looks at Sweet Traditions, a food truck recognized by delivering its baked goods in their mobile trailer, Belle. Continue reading “Wheels and Mortar: Sweet Traditions”